Rappi has just announced a partnership with Linx (NYSE: LINX), leader and retail technology specialist, to further expand its product offering. With the partnership, Rappi will allow its users to make purchases from physical stores of different categories and receive the products at home.
From now on, clients of Linx Omni OMS from various segments will be able to use Rappi to sell their products available in physical stores, offering yet another purchasing channel to consumers. This is possible due to omnichannel tools that integrate the inventory of these retailers’ physical stores with the super app.
“This is another case that shows the revolution that Linx is making in Brazilian retail. The partnership is totally disruptive because no other app in the world has the variety of products that we will help Rappi deliver to its users,” explains Jean Klaumann, vice-president of Linx Digital. “Retailers supported by us will have access to this channel that combines convenience and speed of delivery,” adds the executive.
“Linx surprised us with its omnichannel solution, both for its technology and scalability, as well as for the main Brazilian brands already connected to it. Through this partnership, we want to further enhance our platform by providing an even better user experience and an increasingly complete portfolio,” says Eduardo Sodero, Rappi’s director in Brazil.
All in your hands
With Rappi, consumers can concentrate their purchases on a single app as they find everything they need there in real time. That is, instead of navigating store by store to be able to purchase the desired items, users will do so in a few clicks, with the ability to make a single transaction and receive the products with convenience and agility.
“Rappi’s growth in the Brazilian market was surprising and this news will certainly contribute to this path of success,” concludes Klaumann.
