Rritual Superfoods Inc. (CSE: RSF) (FSE: 0RW) has announced the Company’s partnership with CROSSMARK Inc. (“CROSSMARK”). The business union represents a foundational leap for Rritual, as it was designed to accelerate brand growth and open up retail channels to reach and exceed 40,000 points of distribution in the USA.
CROSSMARK, headquartered in Plano, TX, is a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Their core services include Headquarter Sales, Retail Services, and Marketing Services. This includes eCommerce solutions, omnichannel expertise, insights and analytics, and order-to-cash—as well as both in-store and out-of-store consumer engagement. The strategic collaboration is intended to provide actionable insights that drive growth and establish Rritual as a defining brand in the superfoods category.
“CROSSMARK will accelerate Rritual’s development, contributing significantly to our overall strategy to work with national brand leaders, simply, CROSSMARK is best of class,” noted David Kerbel, Rritual CEO. “Their expertise and relationships will power the Rritual brand, allowing us to scale more expediently and efficiently on a national level with a streamlined internal team.”
According to Jim Badalati, CROSSMARK’s SVP of Customer Development West, “We are looking forward to partnering with David and the Rritual team. David and I started at CROSSMARK together over 20 years ago and are aligned with doing things right the first time.”
“At Rritual our objective is to have our brand within an arm’s length of consumer desire,” stated Kerbel. “This will be a highly effective partnership, based on the collaborative execution of our strategic sales plan. CROSSMARK and Rritual are committed to excellence. Together, we are Rritual.”
Kerbel, previously a CROSSMARK Executive, has collaborated with CROSSMARK leadership to design an approach that is tailored to Rritual’s requirements—recognizing the early stage opportunities that exist within the superfoods category and what is needed to establish Rritual as a category leader. The relationship has also enabled both parties to value the expertise Rritual brings to the table, allowing the partnership to advance with preferred consideration.
