Skai, an intelligent marketing platform, announces a first-to-market retail media integration with Kroger’s network, Kroger Precision Marketing. Skai is among only three of the retailer’s partners to be granted inaugural access to Kroger’s API, empowering Skai clients with best-in-class activation coupled with a wealth of purchase data from the largest grocery retailer in the United States. Combining Kroger’s transactional data with Skai’s intelligent optimization and powerful automated efficiency unleashes capabilities beyond what is natively available today.
Skai’s unified platform offers advertisers cross-channel insights, streamlined workflows, automated actions, and enhanced reporting fueled by comprehensive commerce intelligence using near-real-time data. The company’s in-house experts provide advertisers with the guidance, advice, and best practices to leverage both Skai’s and Kroger’s data for maximum performance.
Early adopters are already achieving strong performance with product listing ads for both shopper retention and acquisition.
“What Skai brings to the table for Kroger Precision Marketing is the ability to optimize and drive efficiency that we just don’t have in the native platform,” says Willy Blesener, Senior Director of Retail Media at Advantage Solutions.
Kroger is the third most trafficked retailer in the United States, serving 11 million daily customers and over 50 percent of American households. Ninety-six percent of all sales are tethered to a loyalty card. Kroger Precision Marketing connects customers to brands to inspire purchases online or in-store. According to research by Kantar and Catalyst, Kroger Precision Marketing is a leader in ROI delivery for CPG brands.
“Given the meteoric rise of online grocery shopping over the last few years, our first-to-market Kroger integration will help advertisers reach their customers where they are,” says Gil Sadeh, Chief Growth Officer at Skai. “We’re excited about this new partnership and look forward to shepherding advertisers through this opportunity.”
