Square today announced that it has expanded its partnership with Thrive, the leading inventory management reporting system, to give sellers a seamless way to manage their catalogs, sales, and stock between their in-store and e-commerce platforms, including Shopify. The new integration enables retailers to create and edit products within Square, and have those updates automatically reflected on Shopify. With Square serving as the source of truth, sellers can avoid overselling, automate re-ordering, and save time managing multiple systems.
Having a dependable and scalable inventory management system is essential for the success of local businesses, particularly in the lead-up to busy periods like the holiday season. Alongside surging e-commerce, it is important for retailers to maintain a strong neighborhood presence and engage their in-person community at this time of year. With 50% of Square retail sellers operating across channels, keeping shelves stocked, orders accurate, and customers happy is complex. The new Thrive integration helps retailers sync in-store and online channels – reducing manual reconciliation and freeing them to focus on delivering great customer experiences.
“Sellers today increasingly operate across channels, but keeping them in sync shouldn’t multiply their workload,” said Morgan Kuntze, Global Partnerships Lead at Block. “Our partnership philosophy is to ensure sellers can seamlessly run and grow their businesses with Square, while also using their preferred industry and channel-specific tools. Our new Thrive integration makes it easy for retailers who use both Shopify and Square to enjoy seamless channel management – so they can spend less time reconciling their systems and more time connecting with customers.”
The new Thrive integration introduces a simple, reliable way for Square retail sellers to manage their Shopify e-commerce operations. Key features include:
- Unified catalog management: Create and edit catalog items in Square, which automatically syncs to Shopify for consistent product listings.
- Real-time inventory updates: Stock quantities adjust bi-directionally between Square and Shopify to avoid overselling or stock discrepancies.
- Square as the source of truth: All updates to catalog data can begin in Square, to maintain accurate reporting and analytics for every channel within one comprehensive destination.
“Thrive Inventory eliminates back office guesswork by automating real-time updates between Square and Shopify. This integration stops costly stockouts and overselling dead in their tracks, ensuring merchants execute their busiest seasons with absolute precision instead of relying on constant manual oversight,” said Bach Le, CEO of Thrive.
Square’s new integration with Thrive was built for:
- Sellers of retail products operating both in-store via Square POS and online via Shopify.
- Businesses that operate a single Shopify storefront and one Square fulfillment location, but may have multiple Square locations.
- Businesses that want to maintain Square as their system of record while syncing product data and stock levels across multiple platforms.
- Local retail sellers looking to centralize their operations to save time on manual purchasing and stocking processes.
“With our business operating across channels, keeping Square and Shopify in sync was one of our highest priorities,” said Daniel Janelle, Owner of Puzzled in Albuquerque. “Thrive’s integration solved that instantly – now our inventory, catalog, and reporting all stay consistent, which means fewer errors and more time focused on serving our customers.”
