When you run an e-commerce business, getting potential buyers to visit your website is critical. The challenge continues beyond attracting and converting visitors into paying customers. You must also find a way to convert one-time customers into returning purchasers. Repeat customers produce a steady revenue stream and allow you to enjoy ongoing growth. So, how can you successfully convert one-time customers into return customers?
Enhance The Website Experience for Your Customers
Imagine if consumers walked into a brick-and-mortar store and could not find items. Or the checkout process was too long. Customers will avoid the store next time. Well, this also happens in the virtual world. When prospective customers visit your site, they expect to enjoy a hassle-free experience.
If you want to build an e-commerce website, get the navigation right. Your website must have user-friendly navigation, along with a straightforward checkout process. Above all, ensure your website also downloads quickly, especially since e-commerce websites are graphic-heavy. Remember that an excellent site speed can reduce your cart abandonment. Overall, you always want to enhance the website experience for visitors.
Improve Customer Service & Engagement
There will be times when customers will desire more information about an item, or they might need assistance to complete the purchase. Under such circumstances, a reliable and professional customer service team can help. So, ensure you have a knowledgeable customer service team available via email, live chat, or phone to help customers when necessary. As a result, your customers will be more likely to return for the next purchase.
Furthermore, most people have social media accounts they check daily. If you know which social media platform is popular among your target audience, you can establish a presence to connect with them.
Utilize Marketing Automation Tools
You also need the right tools at your disposal if you want to generate return customers. For instance, automating your marketing processes will save you time and effort. This means you can instantly advertise your goods to existing customers. Once you do this, you may reach out to them at the ideal time and ensure they have a memorable experience with your e-commerce store.
Enable Customers to Track Their Orders & Shipments
You can ensure engagement by allowing your customers to track their orders and shipments after they leave your online store. Customers adore this convenient feature, and will encourage them to trust you with their purchases. In addition, your website can quickly become their favorite site if they may track the status of their order.
Consider Retargeting as Part of Your Marketing Plan
Retargeting refers to a digital marketing strategy where you may demonstrate your business’ ads online to individuals who have visited your website. It also allows you to target visitors who left without purchasing anything and past customers. Retargeting can be successful if you want to generate return customers because it reminds them about what you offer on your website.
Ultimately, you should always focus on attracting new customers but not neglect past and existing ones. Using the result-oriented tips above, you can transform a one-time customer into a repeat customer. The good news is that collaborating with an accomplished e-commerce web design company can help you make the most of these opportunities!
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
