To start your WooCommerce blog off on the right foot, you must carefully plan what content you want in your blog and how it will look. Fortunately, you can remake your blog if you don’t get the right results the first time. So, don’t hesitate to experiment, but remember that the faster you can set up your blog correctly, the faster it will help promote your online business. Before starting your online blog, determine the topics and structure first. This will help it be more effective in marketing your online store.
Brainstorm Your Content
Whether you are starting from scratch or adding a blog to your existing WooCommerce site, your blog content matters more than anything else. In particular, keywords are critical to a WooCommerce website. Make sure to perform extensive keyword research before launching your WooCommerce blog. Your goal should be to keep the visitors engaged on your site.
Moreover, aim for customer engagement. Customers can engage with polls that allow people to vote for their favorite or least favorite things from your site. After all, more engagement indicates more traffic, and therefore more profit!
Select a Domain Name
WordPress is installed on a domain if you already have a WooCommerce site. If you are starting from scratch, research the ideal keywords and choose the best domain name for your online business. The domain must be a simple .com site that is simple to spell, not hyphenated, and includes at least one crucial keyword to your website. When you select the domain you desire, purchase it.
Determine a Host
The next step to launching your WooCommerce blog is to choose a WooCommerce dedicated hosting service for your online company. Make sure you receive a free SSL certificate for your website before selecting a hosting service. Because you also want to avoid nasty surprises from hackers or unauthorized intruders, seek customer support. Lastly, start small and upgrade to different plans with more storage and bandwidth as necessary.
Install WordPress and WooCommerce
If you choose your host wisely, it should take seconds to install WordPress. If you must install it manually, read the download instructions for WordPress and install the required files. Additionally, WordPress will install the plugin for you and let you know when it’s time to adjust and activate the settings.
You may also expand WooCommerce by adding appointment scheduling, a payment gateway, or subscription plans via the WooCommerce extensions. Be sure to utilize those extensions to grow your WooCommerce business.
Pick Your Theme and Branding
To choose an ideal theme, you must know what types of blog websites you’ll make. For instance, some WordPress themes work best with news setups or image-heavy blogs. If you have an existing WooCommerce store, you may use your current branding and color palettes. Although WordPress is free and straightforward to use, you may want to invest in your branding. A designer with experience in business branding and WordPress can help you get the right look and feel for your website and WooCommerce blog.
Furthermore, you must pick a WooCommerce-compatible theme for your online shop. However, make sure it attracts your customers without impacting your website’s loading speed.
Now you know the top steps to launching your WooCommerce blog. So, what are you waiting for? The good news is that collaborating with an accomplished e-commerce web design company can help you optimize your e-commerce site and increase traffic.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
