Your online store’s blog is a tool designed to attract potential customers and establish your eCommerce business as an authority in your industry. However, your blog’s success will depend on how well you put it together. Whether you’re an eCommerce veteran or just starting your first online store, any business can benefit from the power of a blog.

Blogging Attracts Traffic

Perhaps the most significant advantage of blogging is its impact on SEO. You add new pages to your website whenever you write a blog post. This is beneficial, because when Google examines your website, it prefers to rank new content higher to promote websites that are continuously updated. However, internal links are only one of the ways to enhance rankings. Your SEO will improve when your pages are linked to other websites and social media platforms. Overall, you’ll need to create consistent, intriguing content that people want to share to optimize the effects of a blog.

Blogs Personalize Your eCommerce Website

With a blog, you can personalize your online business. Your words and personality will define your brand. So, always be aware of how readers will interpret your blog posts. Additionally, don’t hesitate to interact with readers in the comment section. Allow them to express their thoughts and reply to any feedback whenever possible. They will appreciate the time you take to acknowledge them, creating a sense of long-term loyalty.

Moreover, utilize your blog as a marketing tool to tell your company’s stories. Allow readers to know who you are and what’s going on with your business and its future. By sharing your experiences, you’re letting your readers know your eCommerce business is up to speed on the latest trends.

More Reads = More Leads

As an online store owner, your goal isn’t only to attract new customers. Targeting repeat buyers is critical to any business’s success. Once you post valuable information regularly, you’ll discover more readers constantly returning.

Fortunately, this boost in reader base immediately translates to increased sales. Readers return to your eCommerce website because they enjoy what you say! Use this fact to your advantage by promoting news, deals, and incentives that will create a buzz.

Enhance Your Likelihood of Experiencing the Limelight

By writing frequent blogs, you’ll enhance your chances of being in the spotlight. Amazing marketing content is exposed to countless outlets, including social media. If you wrote a great post, you might discover your material in a news source specific to your industry or outside of your industry. Of course, not any content will get you covered by news media, so treat every blog post as the golden opportunity it is.

At Adventure Web Interactive, we know that awesome content is one of the best ways to produce backlinks, which is the foundation of nearly every business’ SEO strategy. We have strategic relationships with professional copywriters who know how to create content for our clients that readers will respond to, which contributes directly to your higher search engine ranking. So, start blogging today and experience the positive impact on your online store!

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.