eCommerce has increased since the Covid-19 pandemic. But what do online shoppers desire beyond convenience? For many companies, particularly those in retail, there is pressure to migrate into eCommerce. While migrating may be easily done, it’s important to think about what you can do to make your online shopping experience more than just convenient for your customers. So, what do online shoppers desire when they shop online?

The Ease and Convenience of Online Shopping

Online shopping lets you pick up your device and press several buttons on the screen to find what you want. Whatever you desire magically appears at your door a couple of hours or days later. Perfect! At any time or day during the week, you don’t need to go out or physically carry the items. Just a few clicks and you’re done.

By contrast, traditional shopping can be frustrating when you can only shop at certain times the store decides to open. Also, there’s no guarantee they’ll have what you want when you visit the store. Plus, think about the time and effort it can take. The time to go to and from the shop, search the shelves, talk to an employee when you need assistance, and get in line to make a purchase. Overall, online shoppers enjoy the ease and convenience of eCommerce, and it is often the primary reason they shop at their favorite stores online.

Accessibility to a Range of Online Goods

But what keeps online shoppers coming back to their favorite online stores? The best eCommerce stores can beat traditional retail by offering more goods than they do in their storefronts. There are often more choices in eCommerce stores, and it’s easier to find what you’re searching for. Physical stores also have limits on space. There are also time limits on the availability of products. When the items are sold in a shop, the shelf is empty until it’s physically replenished.

The Ability to Compare and Pick Prices

Shopping online allows customers to take their time comparing prices among different retailers. Plus, when it’s online, you can compare and contrast instantly rather than visiting different stores in person.

To attract online shoppers, it can be helpful to offer discounts and special promotions for your online store. This can make shopping in your online marketplace even more appealing and convenient. Sometimes, customers will already be willing to pay more for online delivery and convenience, so offering special discounts and promotions can be that extra cherry on top.

Online Shoppers Want Access to Every Benefit of eCommerce

As an online business owner, it’s important to consider how you can appeal to your customers. As online shopping increases in popularity, it’s only natural to appeal to your online shoppers. Ask yourself how your online store can deliver a service or product to make the shopper’s life easier. Do you have an efficient order delivery system? Do you also provide extra services to promote customer loyalty, such as CRM programs or subscriptions? Analyze the range of products you provide online. How do you prioritize those products so it’s convenient and easy for customers to seek what they want?

Finally, think about your price approach. How do promotions and price discounting suit your store? You must ensure your overall product and service packages match your price point.

At Adventure Web Interactive, we collaborate with Maryland eCommerce businesses to develop eCommerce solutions for them. We have seen how an optimized online store with fast loading speeds and an easy user interface encourages online shopping, customer loyalty, and satisfaction. When you can build an easy-to-use online store with the convenience, product range, and clarity customers desire, you can appeal to the expansive online shopper base.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.