True Salt, a Phoenix-headquartered company that is dedicated to bringing to market a cleaner, tastier, and better sea salt, is pleased to announce its expansion into the Southern California retail market with outlets including Gelson’s, Jenson’s and Smart & Final now carrying the True Salt line.
“The Southern California consumers have always been market leaders in seeking cleaner, all-natural foods and we are excited to bring our all-natural salt to this market,” says Brian Pierce, co-founder of True Salt with business partner Kelly Egan. “We feel our products — with no chemicals, bleaches or processing agents — resonate with the desires of the SoCal consumers who seek out products that are better for them and their families, and we are really just getting started in this market.”
This retail expansion follows the company’s hospitality market expansion earlier this year with clients such as True Food Kitchen as well as other successful retail launches in the Pacific Northwest. True Salt currently has distribution in the Kroger family of stores with Fred Meyer throughout Washington, Oregon, and Alaska in addition to local independent outlets such as Newport Market in Bend, Oregon.
Since its inception, the True Salt founders have been working to develop and market a clean salt that offers better results and better flavor for the hospitality sector, the retail market and the direct consumer. From its beginnings with just three salt grains — coarse, fine and kosher — True Salt has since expanded its line of products to include a finishing flake salt and a cocktail salt for beverages and beyond.
