The UK’s fastest growing bricks and mortar retailer, Wren Kitchens, will expand overseas this year to bring its award-winning affordable, luxury kitchens to the American market.
Founded in 2009, Wren Kitchens has 90 showrooms across the UK, and its first international expansion will be in Milford, Connecticut, this summer with several more showroom openings planned throughout the year in the Northeast.
The former Babies “R” Us site on Boston Post Road, will be radically transformed to the highest standards with over 100 kitchen displays, and at 31,465 sq. ft. it will be crowned the largest kitchen showroom in America.
Wren will inspire and delight American homeowners with a retail journey they’ve never experienced before. Including the use of 3D virtual reality to bring customers dream kitchens to life, industry-leading kitchen design tools, as well as a plethora of remodel options to create a tailored kitchen to suit every customers life.
A Wren Kitchens spokesperson said: “We’re excited to bring our vertically integrated model to the United States, the largest home improvement market in the world.
“It’s imperative to offer our customers a first-class experience, and that starts in our showrooms. We invest heavily in them to offer the latest styles and a truly experiential visit where they can see their kitchen in virtual reality. And also in training our retail staff to offer the customer a fantastic service.”
In the UK, Wren designs, manufactures and delivers over 2,000 kitchens every single week. This spring, the leading kitchen specialist will open its first US manufacturing facility in Northeast Pennsylvania, with future plans of developing its headquarters in the state too. The 252,000 sq. ft. site in Hanover Industrial Estates, Hanover Township, will encompass state-of-the-art machinery and assembling facilities.
Wren currently employs over 5,500 people across the UK, and the expansion will create a significant number of jobs in America in manufacturing, retail, delivery and logistics as well as various support roles such as customer services and HR.
