Ulta Beauty, the nation’s largest beauty retailer, last week announced the launch of its retail media network, UB Media, to offer brands addressable advertising leveraging its Ultamate Rewards members, the biggest community of beauty enthusiasts in the industry. This new capability will deliver a winning digital strategy for brand partners to personalize consumer engagement, drive growth, and fuel measurable returns.
“UB Media harnesses the power of our unmatched, first-party data from our 37 million loyal members to transform the way our brand partners can connect with beauty lovers,” said Brent Rosso, vice president, UB Media. “No one knows the beauty industry and its audience like Ulta Beauty. Our new offering reinforces our ability to engage guests where, when, and how they want to connect, with hyper-focused advertising efforts in a dynamic ecosystem and further elevates our position as brand partner of choice.”
Ulta Beauty recognizes that retail media networks are increasingly critical within the modern marketing mix and for retailers, a valuable opportunity to strengthen brand partnerships. As the country’s leading beauty retail destination, Ulta Beauty actively and proudly ideates and executes opportunities for growth for and with its brand partners. UB Media builds upon the company’s existing Digital Marketing Partner Program to provide even greater, more impactful opportunities to leverage its unparalleled Ultamate Rewards program to create more iterative opportunities within the ever-evolving omnichannel environment.
To bring UB Media to life, Ulta Beauty enriched its portfolio of ad products and channels – and will continue to do so in real time. At launch, the network offers advertising access via offsite display, videos, social and influencer as well as onsite sponsored products. Onsite display inventory on Ulta Beauty-owned properties is one of several new, core offerings activated this year. This full suite of ad inventory, experiences, and value-added services will be supplemented with additional formats in the future.
Ulta Beauty has created means to make the creative process easier for brand partners with the intent to reduce turnover time and deliver more agility and quicker speed to market. Additionally, brand partners using UB Media will have access to closed-loop campaign level reporting including audience and creative insights.
