Washington Prime Group Inc. (NYSE: WPG) today announced Well Picked Goods, a weekly digital curation of merchandise selected by the General Manager of the featured town center. Comprised of offerings from our local, regional and national tenants, expect to see the practical as well as whimsical.
Available to purchase online while many of the Company’s assets are closed as a result of the Coronavirus (COVID-19) pandemic, participating guests are eligible to earn gift cards provided by WPG and available to use in person when our assets are once again open for business.
To kick off the campaign, the Company is highlighting retailers at Polaris Fashion Place®, in Columbus, Ohio.
Lou Conforti, CEO and Director of Washington Prime Group, stated: “While I understand how eCommerce is such an awfully poor substitute and pales in comparison to the dynamic sensory exploration we offer our guests when they visit our assets, during this national emergency it is important to follow advice of our medical professionals. As a result we’ll provide you the link to these highlighted products as well as how to qualify for the in store gift card promotion (pretty easy…just buy stuff).
“Rest assured…this will end soon. Pretty soon no more caressing your iPhone in order to imagine how soft that James Perse cashmere hoodie is or having your roommate catch you scratch and sniff your laptop just to experience the olfactory delights of Eleventh Candle Co. or your partner completely disgusted because he has to disinfect the iPad after you saw an image of an Auntie Anne’s’ cinnamon Sugar Pretzel and licked the screen.
“I’m also certain you’ll find my city and product descriptions both entertaining.
“Betcha didn’t know Columbus is also the fourteenth largest city in the United States; a law forbids women from wearing patent leather shoes in public; actor Woody Harrelson was once arrested here in 1982 for ‘dancing in the street’; it ranks in the top five US cities for craft beer production; it’s the third leading fashion design city in the country; and it’s one of the ten youngest cities in the country.
“Social distancing is really important, and when we do get back to normalcy, we want you to come see us. So, if our guests spend $100 online (kinda pains me to say this) at any of the featured local and national partners of ours, from April 10 through April 17, we’ll give you a $25 gift card to use when it’s safe to visit Polaris Fashion Place once again. Gift cards will be available for pick up once the Center reopens for a 30 day period while supplies last. You will simply present proof of purchase at the Polaris Fashion Place mall management office to receive the gift card. Some conditions apply. See website for Well Picked Goods offer terms and conditions.
