West Marine, a leading American retailer specializing in boating and fishing supplies, will partner with RELEX Solutions, provider of unified retail planning solutions, to optimize omnichannel forecasting, replenishment, and allocation, as well as promotion forecasting and goods flow smoothing. The RELEX solution will service West Marine’s 236 stores throughout North America as well as their two distribution centers and e-commerce channel.
Before selecting RELEX, West Marine worked with an outdated forecasting and replenishment system that required a high level of manual work. As a result, they experienced less than optimal efficiency and effectiveness with their forecasting and inventory deployment. With RELEX, they will automate store and DC replenishment across all sales channels to optimize availability, reduce overstocks, improve service levels, and ultimately create a better experience for their customers.
“RELEX equips us with a flexible, automated planning solution backed by their expertise and proven track record with retail transformations,” says Ron Baime, Chief Merchandising Officer for West Marine. “The RELEX solution streamlines and automates our replenishment, ensuring inventory levels are accurate for all channels, driving exceptional customer service, and helping us to control costs, drive sales, and improve margins.”
“The entire RELEX team is excited to partner with West Marine to optimize their omnichannel forecasting and replenishment. Together, we’re going to drive improved availability and reduce overstocks for their most challenging items like slow-moving products,” says Carlos Victoria, SVP Sales Americas for RELEX. “RELEX has deep experience with the specific challenges that West Marine faces, and we look forward to collaborating with them to achieve their goals.”
About West Marine
Founded in 1968, West Marine is the leading integrated, omni-channel provider of aftermarket products and services to the boating, fishing, sailing, and watersports markets in the U.S. With 236 physical locations across 38 states and Puerto Rico and two eCommerce platforms reaching consumers and professional customers, West Marine is recognized as the leading resource for cruisers, sailors, anglers, and water sports enthusiasts.
