Experienced shop owners know that many elements of their industry and company will evolve over time. These natural fluctuations are why it is important to keep your products consistent and maintain a clear logo, brand image, and communication with customers. Modifying these elements is considered “rebranding.” Keep reading to learn what to factor in when rebranding your e-commerce shop.
Create a List
The key to a successful rebranding is regular communication. This is why it’s essential to consider everything and include all the channels you run on social media, your local stores, and website domains. In other words, any place your brand directly impacts customers. It’s advisable you make a list of specific actions you want to take during the rebranding process. This stage will also allow you to plan for any expenses that come with rebranding.
Determine the Budget
As mentioned before, rebranding your e-commerce site can be a costly activity. But if done well, you can bring your company many benefits, like more customers and sales. Analyze which elements you must change as part of the rebranding and how much this might cost. This could include hiring graphic designers or adding new elements to your site. Consider the communication tools you might use to inform your customers about your changes and if there are any costs linked to them.
Find the Right Timing
Rebranding is a critical process from the brand’s perspective as well as the customer’s. It’s already apparent that a rebranding must be planned in advance. However, you must consider being cautious when announcing your changes. If you present your new product range, brand image, etc., around holidays or other vital events, you run the risk that all the work and results of the process will fade into the background.
Announce the Upcoming Changes to Your Customers
As rebranding impacts your customers, you need to be transparent with them and let them know about the reason for the changes. You should also answer how this process will benefit your customers and what it signifies for your brand. Remember that not everyone likes change. Thus, you might have to justify yourself to satisfy buyers who already link the company with other logos, values, or slogans.
To capture your customers’ attention regarding the upcoming changes, you may creatively announce the rebranding or operate a countdown to reveal the new version of the brand. Make sure that the rebranding will be a surprise for your consumers and it’s not just a refresh of the logo. Remember, the presentation of the rebranding effects is also crucial.
Announce the Upcoming Changes to Your Team
Involve your team in the whole rebranding process and inform them of the next steps. Ensure they are aware of what rebranding signifies for your business. After all, they are the ones who will present the new ideas to the customers. Make sure there is consistent communication across all channels simultaneously.
Rebranding is a great opportunity to expand recognition and awareness of your e-commerce brand. Connect with an experienced eCommerce web design company such as Adventure Web Interactive to help you drive your profits through various digital marketing methods to keep your customers coming back year-round.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
