Whether it’s clothing, electronics, or groceries, customers purchase a majority of their everyday goods from eCommerce stores. However, many people only buy from recognized brand names. That’s why building a recognizable eCommerce brand is vital to improving your chances of eCommerce business success.
Building an eCommerce brand is essential for business growth. In fact, your eCommerce brand is not only your brand name, logo, and captivating tagline. It is also how individuals perceive and discuss your business and your business’s personality. What’s the first thing that comes to peoples’ minds when they hear your business’s name? To articulate your eCommerce brand, use the following pillars.
A Clear Vision Attracts Consumers
For your business to attract consumers, a clear vision must guide it. Vision is what your brand works to accomplish, dollars aside. So how do you discover your idea? Dig into your history to discover what inspired its founder to develop the company’s origins. Why did you develop your product in the first place? What do you want others to think or feel after they’ve used your product?
Your Values Guide Your Business
Moreover, values are what is valuable to you and your audience. In addition, your values guide your company and inform everything you do and how you perform it. For instance, what are consumers saying about you? What are your top priorities? You can look at what your favorite brands are doing for some guidance.
Your Company Also Needs a Voice
Just like people have unique, recognizable voices, your brand also has a voice. Brand voice is how your business comes across when you talk to your audience. Depending on your industry and goals, you can be helpful and supportive or sophisticated. Remember, your voice must be consistent and memorable so you don’t confuse your target audience.
Beautify Your Organization with Visuals
Brand visuals are the symbols linked with your organization. Here are the three essential parts of a brand identity:
- Logo Design: Your logo design is a distinct mark or image that’s the face of your brand. The most common logo types include Lettermark, Wordmark, Pictorial marks, Abstract marks, Combination Mark, Mascot logos, and Emblems. Whichever style you select, make sure your logo is memorable.
- Typography: Typography has to do with everything regarding the style and appearance of the written word. Fonts can be quite powerful in how they impact people’s behavior and perception.
- Color: If you want to evoke different emotional responses from your consumers, use color in your brand design. You can increase brand recognition by effectively using color. For example, red indicates love, romance, and passion, while blue indicates loyalty, wisdom, security, and sophistication.
Branding for eCommerce is critical to your store’s success. Without excellent branding, your organization will be another brand lost in the sea of online brands. In contrast, recognizable branding changes that. Ultimately, strategic branding will produce more than customers; it can create an engaged community.
Do you want consumers to love and respond to your brand? Winning eCommerce brands have a captivating story. Working with an experienced eCommerce web design company such as Adventure Web Interactive will help enhance your branding voice.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
