Yottaa, Inc., the leading cloud platform for accelerating and securing eCommerce digital experiences, has launched a new digital experience protection offering, BRAND CTRL, a powerful software solution to govern and control the execution of all services and extensions on eCommerce websites. With the introduction of BRAND CTRL, Yottaa provides online brands the ability to optimize every digital experience by extending the Yottaa platform to comprehensively analyze and control all services and technologies on their websites. As a result, brands have deeper visibility and control over these services resulting in frictionless and safer shopper journeys that lead to greater online revenue.
Brands are faced with significant challenges in terms of acquiring traffic and driving shoppers to their sites – costs are skyrocketing, and most brands are doubling down to invest more to maximize online traffic. But the challenges don’t end once a shopper gets to an eCommerce site. For example:
- Browser extensions and malware can steal traffic off a site and lead shoppers to a competitive site
- These extensions can deliver unintended discounts and dramatically reduce both revenue and margin
- Brands often lack visibility and control over intended vs unintended discounting, which can impact the bottom line
- Extensions can also physically block carts or disable a shopper’s ability to close a pop-up, significantly interrupting the shopper journey
- Hackers can skim check out and login forms to lift credit card numbers, passwords, addresses, and other sensitive shopper data, putting both shoppers and brand trust at risk
- 3rd party technologies are being compromised to inject malicious code on eCommerce sites leading to Magecart and other supply chain attacks impacting usability and site availability
Brand fortification has become a strategic digital experience initiative to safeguard against critical risks to privacy, data sovereignty, and brand reputation. BRAND CTRL enables brands to protect the shopper journey and experience by blocking technologies that put shopper data at risk and divert traffic to other sites and stopping the distribution of unintended discounts.
Over 1,500 eCommerce sites rely on Yottaa to accelerate and secure digital experiences resulting in faster site performance and higher conversions. Combining Yottaa’s ability to control how a page loads and the company’s rich knowledge of 3rd parties and other services, BRAND CTRL extends Yottaa’s capabilities to enable brands to control when and where all services are being executed, including 3rd parties and internal services intended to be on a site, as well as services that are not welcome or malicious, and should be blocked.
“Brand risk management has always been a key component of Yottaa’s eCommerce acceleration solutions. Yottaa’s existing security features, such as Web Application Firewall, Advanced Threat Detection, DDoS protection, and Bot Detection & Mitigation, provide online brands with extra layers of protection to safeguard customer data and ensure compliance with security policies,” said Rich Stendardo, CEO of Yottaa. “With the introduction of BRAND CTRL, Yottaa enables online brands to have full visibility and control over all of their website services so they are confident only allowed services are executed and unintended services are blocked. This results in better online shopper experiences, more secure transactions, and higher online revenue.”
