Today, retail and customer service powerhouse Zappos.com and iconic clothing, accessories and fragrance retailer, Abercrombie & Fitch, a division of Abercrombie & Fitch Co. (NYSE: ANF), announced a partnership to bring Abercrombie & Fitch apparel to a larger U.S. consumer base through Zappos.com. Beginning August 16, customers can shop Zappos for Abercrombie & Fitch favorites, including Abercrombie’s high-quality, size-inclusive denim and essential tops for adults and kids. Through this partnership, which is the first of its kind in the U.S. for Abercrombie & Fitch, the two brands also teamed up to create an exclusive footwear capsule available only on Zappos.com and Abercrombie.com, featuring a wide range of sizes and designed to perfectly style with Abercrombie & Fitch denim fits.
While 2020 greatly influenced the way consumers dressed (loungewear all day anyone?), Zappos and Abercrombie & Fitch are providing shoppers with a seamless style refresh by offering suggested pairings of denim and shoes. The Abercrombie & Fitch denim fits featured on Zappos range from size 23-37 (including Abercrombie’s signature Curve Love collection with built-in stretch that works for curves – not the other way around), and feature three lengths per style: regular, long and short. To further celebrate the launch of Abercrombie & Fitch on Zappos, the customer service e-retailer will be highlighting Abercrombie’s denim in its Denim Shop via a two-week takeover. Through the curated experience, customers can leverage Zappos’ Fit Finder to inform the optimal feel-good pair.
Suggested pairings to make shoppers’ lives easier go beyond adult categories. With both brands loving a coordinated look (but really, who doesn’t?), Zappos will also be featuring Abercrombie outfit inspiration for Mom’s & Mini’s, which includes matching looks from the Abercrombie adults and abercrombie kids brands. New abercrombie kids’ apparel on Zappos includes all categories, from denim to tops and bottoms.
“As a company that looks to provide shoes, clothing and accessories for all, we’re thrilled to partner with like-minded brand Abercrombie & Fitch,” said Jeff Espersen, general manager, head of merchandising, Zappos.com. “We’re all experiencing a wardrobe refresh, swapping our cozy comfort for more stylish pieces. By offering Abercrombie & Fitch’s best-known women’s denim and exclusive footwear through an immersive online shopping experience, we’re looking to make this transition as fun and seamless as possible for our customers.”
“We’re constantly focused on listening to what our customers need and want from us. In our stores and across social media, they have voiced their desire for footwear to complete their outfits – and we’re thrilled to make that a reality. We design with the intention of making every day feel as exceptional as the start of a long weekend, and we’re so proud to now bring that vibe to the entire outfit, head-to-toe, with our friends at Zappos,” said Carey Collins Krug, SVP and Head of Marketing, Abercrombie & Fitch. “In addition, we’re excited Zappos is offering some of our most popular and in-demand products on their own seamless experience, which supports our goal of meeting our customers on the channels where they’re spending their time.”
For the exclusive footwear capsule, Zappos leveraged its long-standing expertise to collaborate alongside Abercrombie & Fitch as an industry consultant. The resulting collection’s eight styles include an ankle boot, stovepipe boot, court sneaker and strappy heel, and range in size from six to 15 in select silhouettes. Each footwear piece in the capsule correlates with a popular Abercrombie & Fitch denim style, making that perfectly paired look, effortless.
