The rapid transformation of the retail sector has made artificial intelligence (“AI”) one of the most important forces reshaping shopper behavior, and few companies are better positioned within this shift than A2Z Cust2Mate Solutions (NASDAQ: AZ), an innovator in AI-powered smart-cart technology that enables seamless in-store checkout, personalized promotions and real-time data intelligence. A2Z provides retailers with an advanced platform that blends automation, shopper analytics and frictionless checkout to improve margins and enhance the customer experience.
A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) builds and sells “smart carts” that enable in‑cart scanning and checkout. Its technology aims to reshape brick‑and‑mortar retail by merging hardware, software, and retail media into a unified in‑store shopping platform. “A2Z Cust2Mate is well positioned to become the digital infrastructure powering in-store shopping experiences,” said Gadi Graus, CEO of A2Z Cust2Mate.
- A Coresight Research report highlights how AI is underpinning every stage of grocery retail.
- Smart carts, an area where A2Z is an established leader, are highlighted in the report as one of the most transformative tools in this shift.
- The company’s smart cart turns mass marketing into “me marketing” by using AI to tailor promotions, recommendations, content and advertisements based on each shopper.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), as featured in a recent Customerland podcast by Editor-in-Chief Mike Giambattista, is helping transform physical retail from a historical data blind spot into a fully measurable environment. In his conversation with Cust2Mate CMO Yaniv Zukerman, Giambattista explains that smart cart platforms are less about hardware and more about enabling a new attributable in-store channel powered by continuous behavioral signals. By integrating cart-mounted screens, on-cart payment, loyalty, pricing, and POS systems, Cust2Mate turns the shopping trip into a stream of first-party data capable of improving labor efficiency, reducing checkout friction, and driving larger basket sizes with greater shopper confidence and engagement.
Giambattista reports that the most significant shift is the emergence of performance-grade in-store retail media. A screen tied to a known shopper becomes a persistent, contextual, closed-loop channel where uploaded lists, dwell time, scans, and product removals act as intent cues that trigger dynamic offers and decision recovery. This closes the historic gap between retail media and trade spend and gives CPG brands verified influence at the moment of choice. According to Giambattista, physical retail may surpass digital measurement quality within two years as long as retailers maintain strict stewardship of shopper trust, privacy, and data governance.
