Primark, the international retailer that offers ‘Amazing Fashion at Amazing Prices,’ today announced it will open its second store in New Jersey on March 19th. Primark will be part of the first wave of retail offerings at the highly anticipated American Dream retail and entertainment center located in East Rutherford, NJ.
The store represents Primark’s 10th opening in the U.S. and 378th for the company globally. It will comprise of 42,200 square feet of retail space over one floor and will feature the latest trends in women’s, men’s and children’s fashions including footwear and accessories, as well as lingerie, beauty and homeware.
It will also feature Primark’s ranges of products made using sustainable, recycled and organic materials. These ranges are part of the Primark Cares initiative, which is Primark’s commitment to be a responsible retailer and offering customers more products made using more environmentally friendly materials.
Over 300 local jobs have been created including retail assistant, supervisor, management and visual merchandising roles. Recruitment is underway and interested candidates can apply by visiting careers-us-primark/American-dream.
Andy Stewart, President of Primark U.S., said:
“The unique make-up of American Dream and its offering to customers is reflective of our own ethos to provide something for everyone, and we look forward to being part of the mall’s vibrant and diverse retail offering. We are excited to welcome new colleagues and customers to the store. On opening day, customers can look forward to a few surprises to celebrate Primark’s new store.”
Primark’s first U.S. store opened in September 2015 and it now has nine locations in the Northeast; Downtown Crossing, Boston; King of Prussia Mall and Willow Grove Mall in Pennsylvania; Freehold Raceway Mall in New Jersey; Danbury Fair Mall in Connecticut; South Shore Braintree and Burlington Mall in Massachusetts; and Staten Island Mall and Kings Plaza Shopping Center, Brooklyn in New York. The company has also announced it will open stores in Florida, Chicago and Philadelphia in the next 12 months.
