Consumers across the world are getting ready to go back on vacation once more as sales of vacation items see significant growth, data from ecommerce expert Emarsys shows today.
Online sales of suitcases and backpacks are up 83% and 42% respectively compared with this time last year, while flip flops and swimwear are also up 79% and 12% respectively. And for those planning a staycation, online sales of tents have risen 96%.
The news comes as many travel insurers, such as Saga, are looking to include cover for treatment related to Covid-19 abroad for policyholders.
Alex Timlin, senior vice president of verticals at Emarsys, who has been analyzing the data, said: “Consumers across the globe are understandably desperate for a vacation now that governments are opening up borders to tourism once more. However, towards the end of June, the World Health Organization (WHO) warned that Europe had seen a rise in weekly cases for the first time in months.
“This growth in typical vacation products coincides with a significant uptick in web traffic for many of our travel clients — many of which are starting to see the web traffic turn into bookings once again.”
These most recent online customer trends were identified by Covid-19 Commerce Insight, a joint project between leading customer engagement platform provider Emarsys and data analytics provider GoodData showing the impact the impact of Covid-19 on consumer confidence.
Covid-19 Commerce insight draws on more than a billion engagements and 400 million transactions in 120 countries, providing a global and regional picture of ecommerce activity and trends — a key indicator of overall economic conditions in these unprecedented times.
Key insights from Covid-19 Commerce Insight include how the pandemic is affecting the number of online consumer transactions, order numbers, the average order value, types of items purchased and more — in any industry and region in the world — in context of the extraordinary measures taken by governments globally.
