Nudge, the leader in frontline employee communication, announces the launch of The Deskless Report: Retail Edition. The report reveals the widespread discontent frontline retail workers are experiencing due to a lack of communications, feedback, engagement, and more. It also examines the ways in which retail leaders and retailers are addressing this discontent going forward amid rampant turnover.
“Retail can’t escape the impact of The Great Resignation and corporate leadership is finally catching on,” said Jordan Ekers, Co-founder and COO of Nudge. “Turnover and resignations are still on the rise because frontline retail workers want better. Better communications, better feedback, better engagement and a better employee experience. It’s time retail leaders listened and it seems that they now are.”
Key Findings:
- Disconnect between retail workers and head office – 68% of retail workers said feedback is very or extremely important to them, but 37% of workers don’t feel heard by their organization.
- In 2022 employee experience will be a priority – 63% of retailers plan to invest more budget into overall employee experience next year, 32% plan to invest more into communication and 23% of retailers plan to invest more money into feedback.
- The communications and feedback loop is broken – 81% of retail leaders feel they’re sending out meaningful, quality communications, while 59% of retail workers said the communications they receive are somewhat to not-at-all useful.
- Retail leaders are struggling with turnover – 27% of retail leaders stated turnover was their biggest challenge, with 37% of polled retail workers saying they want to quit their jobs due to a combination of poor management, pay & benefits and poor communication.
