Although starting an eCommerce business can feel overwhelming, technological developments continuously make the process easier and user-friendly. Retailers are discovering that the digital platform they select impacts the success of their business. One of the best tools that Adventure Web Interactive’s clients have benefited from is WooCommerce.

The Meaning of WooCommerce

WooCommerce is a free eCommerce software that makes it simple to sell products and services online for small to medium businesses. In addition, this software is built on WordPress, a familiar platform already used by many websites worldwide, including those of our clients at AWI.

Did Someone Say Free WordPress Plugin?

Since WooCommerce is built on WordPress, you can use content editing tools for your blog and other web pages. What’s wonderful is that you can also manage WordPress and your eCommerce on the same user-friendly CMS system.

Third-party eCommerce platforms will always risk losing data linked with them when the platform closes. By comparison, WooCommerce understands that data associated with your order history and customer purchases is critical for your business. Therefore, you receive a backup platform if another third-party eCommerce vendor is down.

Various Features and Unique Store Designs via WordPress

After a personalized website has gone “live,” it can be difficult and costly to produce further design changes. But with WooCommerce, you can switch back and forth as often as you desire to update the look of your website with various paid or free unique themes.

Other benefits include a built-in blog, tags and attributes, easy product category management, and different location customization (measurement units, language, and currency). There are thousands of beautiful WooCommerce templates and designs that you can select from to begin your online store.

A More Secure Online Experience

In WooCommerce, the development team collaborates closely with one of the largest security providers to enable a secure online experience. This eCommerce platform can also simplify the security update process of your online store with the one-click implementation of new website security features. You will be able to optimize your eCommerce site with constant updates to your WooCommerce platform and plugins.

Easy SEO Process Through Fast Loading Speed

As WooCommerce is very well-known globally, it’s also highly adaptable to Google’s SEO guidelines. Additionally, due to its intuitive interface, this makes SEO optimization for your branding products and other content pages easier. Fortunately, you can quickly enter and store product details and additional content information. A third-party SEO plugin can maximize your website’s blog articles and pages.

To complete the list of WooCommerce benefits, websites built on the WooCommerce platform are faster to load than other platforms. Since its files and databases are lightweight, your eCommerce site will load faster and require fewer resources from the server. This makes WooCommerce a cost-effective solution when you optimize your eCommerce site.

At Adventure Web Interactive, we collaborate with Maryland e-commerce businesses to develop e-commerce solutions for them. We have seen how an optimized online store with fast loading speeds and an easy user interface encourages customers to shop online and builds customer loyalty and satisfaction.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.