YOOBIC, the all-in-one digital workplace for frontline teams, today announced a new partnership with Roots, the premium outdoor-lifestyle brand, to drive excellence for 2,000 associates spread across its North America stores. Roots will use YOOBIC’s mobile solutions to create a more connected, engaged, and fulfilling workplace for all employees, from the sales floor to the distribution center.
As part of a broader digital learning transformation initiative led by SVP, HR, Michelle Lettner, the partnership will forge a culture where all team members can stretch themselves and keep learning. YOOBIC’s intuitive app-based training solution gives Roots associates instant access to gamified, bite-sized training content directly on their mobile devices, with no need to interrupt their workflow or log on to a desktop computer for training and support.
YOOBIC’s unified mobile solution also includes powerful communication tools, empowering Roots to connect and engage stakeholders across the organization, from managers at HQ to frontline team members in retail outlets, distribution centers, warehouses, or their leather factory. With a social-media style user experience, YOOBIC’s solution keeps Roots employees informed and motivated, with easy access to the latest corporate news and policies. Users can also easily share success stories and best practices with peers, ask and answer questions, and support and collaborate with one another.
“At Roots, we’re committed to creating a positive workplace that empowers and engages all our employees on a daily basis,” said Michelle Lettner, Roots SVP, HR. “We’re partnering with YOOBIC because of the company’s impressive track record in retail and its ability to deliver powerful features through a single easy-to-use mobile app. YOOBIC’s solution gives us the connective tissue we need to keep our employees energized and in sync with one another.”
“We deeply admire Roots’ commitment to putting associate experience front and center,” said Fabrice Haiat, CEO and co-founder at YOOBIC. “We designed YOOBIC with the goal of boosting frontline teams’ connection with both managers and peers, and we’re thrilled to be helping Roots to prove that connectivity is the ultimate driver of engagement and productivity.”
