Today, RELEX Solutions has been named a Leader in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025 Vendor Assessment. The IDC MarketScape evaluates solution providers on both capabilities and strategy, focusing on subsets of this market sector within retail, including lifecycle price optimization, price intelligence, and price analytics.
According to the report, “RELEX’s strategic shift towards building a unified pricing and promotions platform is a critical piece of their ongoing strategy. The aggressive roadmap they present is highly focused on building an integrated pricing and promotions system within a single dashboard and enabling a one-stop shop across base pricing, promotions, and markdowns.”
RELEX Price Optimization brings together base pricing, promotions management, and markdown optimization into one unified solution. Powered by AI and advanced analytics, RELEX helps retailers balance competitiveness and profitability by aligning pricing with demand, inventory levels, and business goals in near real time. The platform integrates seamlessly with the RELEX broader retail and supply chain planning platform, enabling retailers to connect pricing decisions with forecasting, replenishment, and assortment strategies.
“RELEX brings together strong automation and data-driven insights that help retailers make smarter, faster pricing and promotions decisions,” said Ananda Chakravarty, Research Vice President, Retail Merchandising and Marketing Analytics Strategies, IDC. “Its focus on usability and process improvement makes it easier for retailers to simplify complex workflows and drive better business results.”
“We’re proud to be recognized as a Leader in the IDC MarketScape for Retail Price Optimization Solutions,” said Mikko Kärkkäinen, co-founder and group CEO of RELEX Solutions. “We believe this recognition shows the strength of our unified approach to pricing and promotions. By connecting pricing with the rest of the value chain, we help retailers improve sales and profitability, while also making their work more efficient and less complex.”
