Retail TouchPoints (RTP), the industry’s go-to source for customer engagement strategies, has unveiled its inaugural Holiday Hub for the 2019 season. The new, interactive experience is a reimagining of RTP’s Holiday Outlook Guide, which was a core editorial offering presented by the publication since its inception in 2010.
“At Retail TouchPoints, our goal is to always add value to our readers’ lives,” noted Alicia Esposito, Senior Content Strategist at Retail TouchPoints. “That means not just creating tactical and thought-provoking content, but presenting content in a way that’s relevant, immersive and enjoyable. The Holiday Hub is designed to do just that, creating an ongoing stream of inspiration, insights and best practices, so retailers can maximize their holiday performance.”
Every month, the Holiday Hub will unlock a new topic page touting highly tailored resources, including trend reports, podcasts, infographics, listicles and videos. Content will feature top industry experts, analysts and influencers, who will share valuable perspectives on 2019 holiday trends, predictions and best practices. Topics were designed to align with the ever-changing nature of consumer needs and behaviors. New resources will be released on an ongoing basis through the New Year, offering retailers realistic ideas and solutions to optimize customer engagement through the entire season. The topics include:
- Agile holiday strategies;
- Online-to-store experiences;
- Digital commerce optimization;
- Workforce empowerment;
- Quick-hit, high-impact inspiration; and
- Post-holiday steps to measure, learn and respond.
