Shopkick, the leading shopping rewards app powered by Trax, today introduces My Shopkick, a bold new evolution of its platform designed to supercharge brand engagement and deliver an unmatched, personalized shopper experience. This next-generation feature connects brands and consumers like never before – helping brands acquire new customers, deepen loyalty, and drive measurable conversions, while giving shoppers personalized rewards and a smarter, more rewarding journey.
Built on advanced personalization technology and real community feedback, the new My Shopkick experience makes every interaction count. From tailored offers to gamified engagement, brands can now influence shoppers at every stage of the purchase journey – while shoppers enjoy a dynamic, intuitive app that makes earning rewards faster and easier – from the couch to the aisle.
Why It Matters for Brands
- Acquire and Engage: Reach new customers with precision-targeted offers based on real-time behavioral insights.
- Boost Brand Affinity: Interactive, story-style content drives engagement rates up to 30%, accelerating conversion and loyalty.
- Measure What Matters: First-party data delivers full-funnel visibility – from discovery to purchase – empowering brands to prove ROI.
Why Shoppers Will Love It
- Personalized Offers: Smart deals curated by preferences, location, and shopping habits.
- Faster Rewards: A sleek progress tracker keeps users motivated and earning more.
- Bookmark Favorites: Ability to save top deals and stores for easy access anytime.
- Seamless Navigation: A streamlined interface for effortless browsing and reward collection.
- Smarter Every Day: Continuous personalization that evolves with user behavior.
“My Shopkick is a new way for shoppers to connect with brands,” said Brittany Billings, Chief Marketing Officer at Trax. “My Shopkick is the culmination of real community input, and that of our valued advertisers, combined with deep personalization technology powered by our proprietary AI. We’re delivering an experience that predicts shopper needs, drives engagement, and builds lasting brand relationships.”
Brandon Strauss, SVP of Sales at Shopkick, adds: “This is how brands win – by combining rich shopper insights with smarter, more personalized targeting to create meaningful, measurable connections that turn customers into advocates online and at the shelf.”
The development of My Shopkick was deeply community-rooted. Throughout Summer 2025, Shopkick brought together representative user groups to co-create the experience – testing early designs and incorporating valuable insights. The continual open dialogue, through continued focus groups, one-to-one interviews, and Shopkick’s private Facebook community, continues through ongoing feedback channels, ensuring the app evolves in step with users’ and advertisers’ needs and delivers sustained value. My Shopkick is rolling out nationwide to all users via the latest Shopkick app update, available on iOS and Android.
