Ulta Beauty Names Lauren Brindley Chief Merchandising and Digital Officer

Lauren Brindley

Ulta Beauty, Inc. (NASDAQ: ULTA) today announced the appointment of Lauren Brindley as Chief Merchandising and Digital Officer effective June 3, 2025. Brindley succeeds Monica Arnaudo who will retire in June. As Chief Merchandising and Digital Officer, Brindley will have executive responsibility for Ulta Beauty’s merchandising, ecommerce, wellness, and marketplace strategies, while also leading the company’s assortment brand building strategy.

“Providing our guests with the best beauty and wellness assortment while building strong, strategic partnerships with our brands is critical to Ulta Beauty’s future growth,” said Kecia Steelman, President and Chief Executive Officer. “I’m confident Lauren is the right person to fuel our continued success. She is a proven, strategic leader with deep industry expertise, a global perspective, and a passion for beauty that aligns with our vision for the future. My sincere thanks to Monica, who has shaped Ulta Beauty’s world-class assortment and category innovation, and for her support during this transition.”

“I am truly honored to join Ulta Beauty and build upon the company’s exceptional legacy of innovation and impact,” said Lauren Brindley. “As a long-time admirer of the brand, I’m thrilled to step into this role and work alongside an incredible leadership team to help shape the next chapter of growth and continue to elevate the beauty experience for guests and partners alike.”

Brindley brings more than two decades of global beauty and retail expertise to Ulta Beauty. Most recently, she served as Chief Executive Officer of Revolution Beauty and prior to that, she held senior leadership roles at Walgreens and Boots UK, where she demonstrated proven success in driving ambitious and transformative change for both luxury and mass consumer businesses.

spot_img
spot_img

LATEST EDITIONS

spot_img
spot_img
spot_img

Sign up for our newsletter

INSIGHTS

How Can Data-Driven Return Management Help Improve Inventory Optimization?

When it comes to running a retail business, gross...

The State of Retail in 2025: Embracing Agents for a New Era of AI

As we step into 2025, the retail industry is...

The Rise of Intelligent Virtual Assistants: Transforming Retail in 2025

The retail landscape is undergoing a dramatic transformation, fueled...

The Fashion Retail Outlook for 2025: Navigating Uncertainty and Embracing Flexibility

In 2025, the retail industry faces three main challenges:...