Listrak, the retail industry’s person-first marketing platform, today announced the expansion of its partnership with Uncommon Goods, the online marketplace that connects independent artists and makers with shoppers seeking truly unique, hand-picked designs. As part of the expanded partnership, Uncommon Goods will consolidate its SMS and email programs on Listrak’s platform, seamlessly integrating its data and cross-channel messaging to power hyper-personalized customer experiences.
Listrak, which has been Uncommon Goods’ email marketing partner for over six years, won the SMS program following a competitive review process.
“At Uncommon Goods, we take a person-first approach to all aspects of our business, from our customers, to our makers and employees,” said Brian Hashemi, Chief Marketing & Analytics Officer, Uncommon Goods. “By expanding our successful long-standing Listrak partnership and consolidating our email and SMS programs within Listrak’s person-first platform, we will enhance the customer experience even further, helping ensure each customer finds the perfect item from our collection of the most unique goods anywhere in the world.”
“With our expanded partnership, Listrak and Uncommon Goods will work closely together to turn data insights into results-oriented action,” said Jamie Elden, Chief Revenue Officer, Listrak. “With the consolidation of email and SMS, we now can leverage unified data to drive increased cross-channel personalization, enhancing customer experience and delivering increased revenue.”
