Pareteum Corporation, the rapidly growing cloud communications platform company, today announced that it has been selected by Coniq, one of Europe’s leading CRM and Loyalty providers for retail destinations, to provide IoT management and connectivity for Coniq’s portfolio of in-store devices.
UK-headquartered Coniq, which is backed by Lepe Partners, will harness the Pareteum Experience Cloud ᵀᴹ IoT enablement platform to provide secure connectivity and management for smart loyalty tracking devices, at points of sale, operated by Coniq clients throughout Europe.
Coniq’s loyalty tracking devices gather data on shopper behavior, including visits, spending patterns and loyalty reward redemption. Data is used by Coniq and its clients to devise more effectively targeted engagement campaigns.
The new partnership will ensure Coniq is able to access valuable data and insights securely, cost-effectively, and in real time, wherever devices are located, thanks to the global reach and scale of the Pareteum Experience Cloud IoT platform. Coniq will benefit from unbroken visibility into the performance, status, and behavior of each of its devices.
Pareteum Experience Cloud, a single source for the creation, delivery and rapid scaling of a multitude of API-driven communications experiences, delivers an unrivaled combination of mobility, engagement, analytics, and intelligence services.
The Experience Cloud provides access to a range of retail-centric applications including precise, in-venue consumer engagement and unique, first-party location data insights.
Coniq’s selection of the Experience Cloud’s IoT platform is underscored by Pareteum’s recent inclusion in Gartner’s influential IoT Market Guide that recognizes the platform’s unique strengths and market position.
“Effective customer loyalty and engagement for our clients depends on the actionable, high quality data generated by our smart device network,” said William Hodge, head of delivery at Coniq. “It is essential to our business that we are able to manage these devices intelligently and effectively and ensure they deliver data in a secure, reliable, and timely fashion. Pareteum Experience Cloud gives us this ability worldwide.”
“The retail sector is embracing digital transformation and the IoT with impressive results and I am delighted that Pareteum is partnering with Coniq, one of the driving forces of this innovation,” said Vic Bozzo, Co-Founder, and Chief Commercial Officer of Pareteum. “Our Experience Cloud platform offers the flexibility and scalability to power a hugely diverse range of IoT applications, and I look forward to expanding our position in this dynamic retail ecosystem.”
