Women’s specialty retailer Chico’s FAS, Inc. (NYSE: CHS) today announced new mobile shopping apps across all three of the Company’s brands – Chico’s, White House Black Market (WHBM) and Soma – unifying customers’ omnichannel shopping.
The new mobile apps, launched earlier this year, serve as each brand’s newest digital commerce channel and were developed to power loyalty and sales through deeper customer engagement and inspirational customer experiences offering more ways to meet her needs. In a short period of time the iOS apps have been downloaded over 75,000 times and have a 4.9-star rating in the App store. These apps have already proved accretive and just scratch the surface of what is to come, with Android versions launching next week.
The apps offer rich and engaging content, such as “App Stories” content carousels, and sophisticated marketing and promotional capabilities. The apps also integrate with the Company’s existing merchandising and loyalty system and offer barcode scanning and store finder functionality to encourage customers to visit the Company’s 1,000+ boutiques. The technology was developed in partnership with poq, a leading developer of customized shopping apps.
“Launching these new mobile apps is another step forward in our work to leverage premier digital capabilities to drive loyalty and sales conversion,” said Stacey Blicker, VP Digital Commerce. “These apps create an additional selling channel for customers to fall in love with our brands by providing a unique brand experience, another way to enjoy social commerce, and a more personalized browsing and buying experience.”
Helen Slaven, Chief Revenue Officer of poq, commented, “Chico’s FAS is widely respected as a premier women’s specialty retailer with a portfolio of differentiated brands. We are excited to partner with the Company in developing a customer-centric app strategy that showcases the compelling fashions of Chico’s, WHBM and Soma, and sparks customer enthusiasm for these brands.”
